SPECIAL PROJECTS & WORKING PROCESSES

Feature 1

I have a deep interest….

TEMPUS ENERGY (clean energy technology)

ENERGY MarketS and business analysis, communications STRATEGY

MARKET and BUSINESS ANALYSIS: Applying complex system theory within the dynamic energy market examining emergent features, underlying political risk perceptions, risk characteristics and hazard identification. Developed communications using heuristics and anchoring to co-opt and shift the powerful narratives away from fossil fuel dominance and driving the transition to clean energy technologies (esp. demand response). 

Recommendations: 2015 -

Nudge behaviour  by developing stories using the narratives that pre-exist (deeply held value systems, stereotypes etc)

Language - Popularize, LEGITIMISE and DIFFERENTIATE - More market entries allow for new terminology to become familiar with less hard work as would be required for a single company, each drawing on one another’s narrative of legitimacy. 

Gamification + Tokenisation - Energy has no reward because it’s taken for granted and people have virtually no control over it. Ethereum protocol in decentralisation and gamification: The energy space, and especially demand flexibility could take advantage of tokenisation using Ethereum and ‘Negawatts’. This was deployed by Tempus in 2018 as Flex_Token. Developed a year late, It missed the huge wave of successful ICOs over 2017 and remains on hold.

Visualising (metaphor/product) - NudgeElectricity is an invisible process so we imagine it using metaphor or better yet, as a product.

Personal branding, Concept design, art direction, Photography and post production

Tempus Energy’s CEO Sara Bell challenged the European Commission’s decision to allow for the UK energy’s state subsidised ‘Capacity Market to discriminate against demand side response.  In the European Court of Justice Sara’s company triumphed over the incumbency, and the UK capacity market was declared unlawful.

In the weeks preceding the new judgement, Sara and I worked closely to prepare a cartoon like warrior image for her social media profiles in the event of a victory. Sara was victorious.

FINDSE: mental health (gaming)

Concept design and art direction for animatic

Conceptualise and design a visually dynamic anonymised anti-loneliness peer to peer gaming platform and app. Designed for individuals who feel ‘blocked’ in some way but lack the ability or opportunity to articulate, the platform and app use semantic schema to identify trigger points within language, connecting ‘seekers’, the ’eager and directionless’ and the ‘worried well’ to both professional and peer guidance.  semantics, sentiment analysis

Enchanted Branches: Welcome to the Dream State

The universe is made up of passive phones that are tracked throughout the city of london. So they are always moving - when the phone leaves the city it leaves the grid. The human neocortex like Dendrites (little branches) Nerve cells - Light responsive neurons - 'Neuro universe' and surrounding 'neuro-forest' as a conceptual rendering of the neuron forest. Anonymously log themselves to the system - the system then tracks them - it correlates how different dreams, fears and hamartias move geographically in space.

while utilizing light design and phone technology to create a visually complex and evolving space. Using either mobile phone numbers, email address, NFC or SIM (passive data) -- you are registered with your dream. We want people to be genuine in their dream expression by the end of their journeys. Your dream is sifted using a secondary algorithm into a 'type of BLOCK' or concept, color coded and placed online where you're able to look through similar BLOCKS.

YALE UNIVERSITY: Liberal arts Yasa program (film)

WRITING AND COMMUNICATIONS

I write about mental and social health with an interest in how new methodologies within economics and the social sciences can develop healthier families and societies.

I am a scriptwriter —- AS SOON AS I WROTE THE PRESSURE IN MY HEAD WENT WAY UP === IT WILL DO THE SAME FOR VISITORS TO THIS SITE

DEVELOPMENT PROCESSES

HOW I WORK - Art Direction and Development

Fundraising and CSR

etc —- IF I START ADDING STUFF HERE ABOUT SCHEDULES AND ETC THE PRESSURE GOES UP - FIND A WAY TO SAY IT THAT DOESN’T DETRACT FROM THE WORK ALREADY HERE - BUT ENHANCES IT!!!!!

ART DIRECTION & development

From my beginnings with a backpack of lighting ——-to a stint as in-house art director at M&C Saatchi, I have art directed on some hundred jobs ranging from photographic to film to interactive. I am adept at storyboarding (and have been employed as a story board and animatic artist for successful campaigns like Thomas Cook, Galaxy, Vodafone, Google and many others. I have also storyboarded my own short films. I have constructed dozens of mood boards and treatments for SME photoshoots and brand campaigns.

ART DIRECTION, PHOTOGRAPHY

ART DIRECTION, FILM DIRECTION, PHOTOGRAPHY

Amy Winters of Magic Box - the client and a very talented designer - creates clothing that reacts to environments. The piece that this video has been created for is a beautiful holographic leather dress that reacts visually to sound. Different volumes result in different intensities of light.

MagicBox made heavy use of a smoke machine and a disco ball as well as a decent amount of latex. Thanks to Emma Winter, Natalie Spitzer, James Williams, Warren Chapman & Ben Talbott.  Emma spent most of her time racing around like a wild thing singing and stamping her feet to make the dress dance. Exactly what we needed to get the dress reacting! At the last minute most things were in place but for our female lead and a studio. I headed to Foyle's Jazz Cafe and sat studying agency options and dancers sent my way. An elegant and graceful woman came and sat opposite me, I did the I'm -not-looking look and tried to get a good but not uncomfortable look at her. A few minutes later, I was on the phone to Wantona and meanwhile giving the woman an unabashed full looking over. She smiled wide, I did the same. She pulled out posters of her own performance and began marking them. A performer! Perfect! So, of course, "We're doing a production, a video, you turn into a thunderstorm......" "......Mmmhmmm, yes, but you'd have to come and use my studio. You can come anytime." The performer and the studio in one (we were still out a studio!). She told me she'd taken over an abandoned pub. She'd seen it empty, researched who the owner was and asked if she could use it as her art studio. The owner said yes.  "Everything begins the second you act on your ambition." she says. I agree. After we shot the video in her massive old pub/studio filled with pieces of art lit by black light we watched her strange and surreal performance. We all fell in love and shyly scuffed our sneaker toes in the dirt. www.elenapoka.com/

MARC JACOBS EMEA - These are a few stills from the final illustrations and the the display for the A/W 2009 Marc Jacobs Europe campaign. The inspiration starting point was the cover of the Sex Pistols 'Never Mind the Bullocks' - feminized.

I worked through an initial sketch and then prepared a selection of directions. The ever amazing Sabrina Gabriele then decided on one of the images  and we discussed further. I had wanted to achieve the fluorescent colours using fluorescent paint so that I could make use of possible unexpected textures but abandoned this  and set about finishing the image first in Photoshop and then in Illustrator so I could get silhouettes.

I was asked to create the images in three shades of fluorescent (pink, yellow, green) and to do one version solid colour and one with a transparency layer. Here are two of my final pieces (in green) The images were used in all of the Marc Jacobs stores across Europe (14 stores) as well as in Harrods, Liberties and Harvey Nichols as display and on huge cubes (the image repeating).